Marketing Intelligence Platform

Marketing Intelligence Platform

Executive Overview

No export loaded Monthly semantic marts

Executive Summary

Selected Period

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Website Visits Unavailable Monthly website sessions.
Tracked Website Leads Unavailable Lead events tracked in GA4 from the website.
Validated Business Leads Unavailable Leads manually validated in the business tracking sheet.
Qualified Leads Unavailable Leads considered commercially relevant.
Lead Qualification Rate Unavailable Qualified leads divided by validated business leads.
Estimated Revenue Unavailable Expected revenue from lead and revenue assumptions.
Estimated New Clients Unavailable Expected new clients from qualified leads and expected close rate.
Website Conversion Rate Unavailable Tracked website leads divided by website visits.

Lead Source Mix

Where Leads Are Coming From

Funnel Overview

Acquisition Path

Monthly Performance Trend

Executive Trend View

Separate mini charts keep traffic, lead, quality, and revenue signals readable.

Website Visits

Tracked Website Leads

Validated Business Leads

Qualified Leads

Estimated Revenue

Traffic by Channel

Acquisition Channels

Sessions by GA4 default channel group for the selected period.

AI / LLM Traffic

AI Discovery Signals

Detected sessions from known AI and LLM referral sources.

Lead Quality

Quality Breakdown

Revenue

Revenue Estimate

Paid Performance

Marketing Spend vs Estimated Revenue

Spend, lead, and estimated return metrics from the validated business sheet.

Spend Trend

Spend and Revenue

Return Trend

Estimated ROAS

Lead Source Mix

Paid vs Organic Leads

Qualified Source Mix

Qualified Paid vs Organic

Source Health

Data Pipeline Status

Data methodology

Static export. Run refresh pipeline to update.